As you may know, for the last decade and until recently, we have built Harley Davidson's custom seat program while manufacturing and distributing our Danny Gray core brand of V-Twin seats.
DANNY GRAY has always been known for the finest custom motorcycle seats. Now, we are happy to announce that we are launching a dealer direct DANNY GRAY custom seat program for Harley Davidson motorcycles called Design Your Own. It is created to service your customers and you much more quickly by drop shipping individual custom seats directly to your door. All you need to do is accept the order from the customer who designs his seat with you or online at dannygray.com/designyourown, prints out the order with MSRP and gives it to you. You may phone or email us the order. We will build it and ship to you in 2-3 weeks. What could be easier?
And in support of our Design Your Own program, we will be launching a digital media campaign to Harley riders through the Bonnier Group's online network and our social media platforms on June 15th asking riders to bring their custom seat orders to you for fulfillment.
And the best part is that you will make a full 40% gross margin on each sale.